Businesses today are flooded with data. Marketers have access to an unprecedented amount of data. From click-through rates to social media mentions, the volume of information available can be overwhelming. Big companies often have too much, a problem Debra Bass calls “Infobesity.” However, it is also true that having the right data is key for […]

Starting a business and finding your audience online is now simple. Many companies today are good at understanding what online users like and want. This helps them reach out to the right people easily. But is it always that simple? We live in a world where a lot of people use the internet. There are […]